My Story - The Value of A Meal

by Julian Cohen

My whole life has revolved around the dinner table, the one time of day we all came together when I was growing up. As soon as my brother and I were old enough to stand on a chair and stir soup in a pot on the stove, we began cooking. Not long after that, we were responsible for preparing dinner once a week. What started out as simple taco nights using plastic knives for cutting and chopping evolved into serving up complex roasts and stews. In the process, I began to understand the ingredients we were using and the labor that went into creating them. I learned that a plate holds more than just a meal, it holds a story. A story of community. With COVID-19 in our midst, I think we are all becoming more aware of the intricacies of our food supply—just how many people work together in the food chain that ends in the delicious meal we share at our tables.

This experience of connectedness and togetherness at a table transcends all cultures. It unites us all. After backpacking throughout South America and Southeast Asia, I was inspired by the Bandeja Paisas of Colombia and the daily family dinners of Vietnam. No matter where I went, people found a way to take time out of their day to create and savor a meal with their loved ones. They all cooked the meal together and each ingredient was grown and sourced locally through hard work. When the family served the meal, they did so on behalf of their community.

I started Bountiful during the Coronavirus pandemic as a way to preserve the comfort of family dinners during a stressful time. Not having the time or desire to cook dinner for yourself and your family should not mean that you have to miss out on this experience. Bountiful is here to make sure that we never lose sight of the value of good food and the community it both supports and generates. I want to ensure that everyone has the opportunity to come together for a delicious meal each day. From the farm, to the chef, to the table, we are all in this together.

-Julian Cohen

Founder & CEO of Bountiful